Top global brands including Accenture, IHG Hotels & Resorts, Mattel, NASCAR, NVIDIA, ServiceNow and Omnicom are already working with Adobe to explore how Firefly can help drive efficiencies, reduce costs and accelerate their content supply chains. Firefly for Enterprise offers businesses the opportunity to obtain an intellectual property (IP) indemnification for content generated by most Firefly-powered workflows. Customers will also get access to Firefly APIs, embedding the power of Firefly into their own ecosystems and automation workflows.
In addition, Adobe is working with Enterprise customers to enable them to customize models using their own assets and brand-specific content. The general availability of Firefly for Enterprise brings groundbreaking generative AI capabilities to Adobe GenStudio and Express for Enterprise. “With over two billion generations, creators amazed us with their engagement and feedback to the Firefly beta, inspiring us to deliver generative AI capabilities that are designed to be commercially safe and seamlessly integrated into the interfaces customers love,” said Ely Greenfield, chief technology officer, Digital Media at Adobe.
Adobe will continuously bring Firefly-powered features into more Creative Cloud apps and workflows for photography, imaging, illustration, design, video, 3D and beyond. These native integrations deliver more creative power than ever before to customers, empowering them to experiment, ideate and create in completely new ways. After a successful six-month beta, Firefly-powered capabilities are now deeply integrated into creative workflows across Adobe Creative Cloud, Adobe Express and Adobe Experience Cloud and available for commercial use.įirefly’s foundation generative AI models for images, text effects and vectors support text prompts in over 100 languages and enable users around the world to create stunning content that is designed to be safe for commercial use.Īdobe Firefly-powered features are now available in several Creative Cloud apps, including Generative Fill and Generative Expand in Photoshop, Generative Recolor in Illustrator and Text to Image and Text Effects in Adobe Express. Today, Adobe (Nasdaq: ADBE) announced the launch of the new Firefly web application, a playground for exploring AI-assisted creative expression.
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